represents the soul, the essence and the style of Oakland; this business or artist embraces diversity & creativity, has confidence in their individuality, helps their brothers & sisters, and has no pretensions
ripple effect
supports other local businesses and artists by “shopping local” for their supplies and services, creating an economic ripple effect as money circulates within the community
newbie
an inspiring new business or artist that opened in 2009 or 2010 and is great for any reason you choose!
greenie
our environmental hero, immersed in sustainable practices, such as creating or selling new items from used materials, using energy efficient appliances, composting, reducing usage of toxic products, or reducing waste
neighborhood dynamo
improves their neighborhood by organizing people, beautifying the streets, making streets safe, finding resources, hosting events, encouraging new businesses or artists to come in, or similiar activities
youth empowerment
has significantly helped Oakland’s youth through activities such as starting programs, mentoring, or giving donations of time or money
pillar
is a business or artist that has been around forever, perservering through the good and the bad, mentoring newbies, preserving our city’s history; the artist everyone loves, or the classic spot “you have to go to” when visitors come to town
innovator
is excites and inspires you because of a creative new idea or perspective they are sharing with the world