Mercado Booth Application 2017

Thank you for your interest in wanting to be a part of the 2017 Swallows Day Mercado. The Mercado provides mercantile opportunities for non-profit organizations, commercial vendors, and food vendors to sell their wares to an estimated 15,000 attendees during the Swallows Day Parade. The Mercado includes vendor booths, children's area in Heritage Park, and beer and wine sales.  (Beer and wine sales by the Fiesta Association only.)

The Swallows Day Mercado is a family oriented event. All items displayed and/or offered for sale are subject to review by the SJCFA Mercado Chairperson. Objectionable materials WILL NOT be approved for sale. Objectionable materials consist of: Inappropriate content items, balloons, ANY type of toy guns, i.e.: silly string, rubber band guns, marshmallow poppers, or projectile items. Remember that there are horses in the parade which can be easily spooked by loud noises.

Vendors may begin booth setup at 6:00 a.m. Booths must be ready for business by 9:00 a.m. and REMAIN set up until 5:00 p.m.  Booth inspections by the Health Department or OCFA, where required, will be done at approximately 8:00 a.m.
Food vendors must use the shared sinks provided by the Mercado Committee.  The cost for the sinks is included in the application fee.  In general, the Health Dept. will not approve sinks provided by vendors.

Items containing the official S.J.C.F.A. logo, the wording “Fiesta de las Golondrinas," “San Juan Capistrano Fiesta Association,” and/or “Fiesta Association” MAY NOT be displayed nor offered for sale. There will be no exceptions.

The City of San Juan Capistrano requires a one day Business license for this event. Please contact Josie Garcia with the City at 949-443-6390 to obtain the license.
FOOD VENDORS - We need a copy of Certificate of Insurance naming The Fiesta Association additionally insured.
Due to limited space, and many applications being submitted, we will advise you by March 1 or sooner if you are accepted as a vendor at the Swallows Day Mercado.  Local San Juan Capistrano businesses will take priority. We will issue refunds to those vendors we can't accept. 

For further information, please contact Mercado Chairperson, Irma Goerner at: or (949) 697-8946
Thank you, and we look forward to another successful Swallows Day.
Optional User Account
You may optionally create a user account so that you can edit your application later.  If you want to do this, create the account first before entering information.  Information entered before you create the account the first time will be discarded.

Save & Return

Save your progress and complete this form later. (optional)

Booth Type and Cost *
Do you need electricity? Not all booth locations provide an electrical connection. *
$50 cleaning deposit - required for all applicants *
Rentals Requested - optional
By checking below, you agree that you have read and agree to the conditions and restrictions specified in the Mercado Booth Information document (link on the Mercado page). You understand that non-compliance with these terms will be grounds for surrender of the booth space and forfeiture of the cleaning deposit before or during the Mercado event.
When you click submit, you will be taken to the payment website.
If you will be paying by check:
1. Note the balance due on the payment page.
2. Close your web browser to exit the payment page.
3. Make check payable to:  SJCFA
4. Mail the check with the balance due to:
                                                                     P.O. Box 532
                                                                     San Juan Capistrano, CA 92693
Payment must be received by the deadline to be included in the Mercado.
Confirmation *