Mercado Booth Application 2023

Thank you for your interest in being a part of the 2023 Swallows Day Mercado! The Mercado provides mercantile opportunities for non-profit organizations, commercial vendors, and food vendors to sell their wares to an estimated 15,000 attendees during and after the Swallows Day Parade. The Mercado includes vendor booths (merchandise and food), children's area in Heritage Park and beer and wine sales.  (Beer and wine sales by the Fiesta Association only.)

The Swallows Day Mercado is a family oriented event. All items displayed and/or offered for sale are subject to review by the SJCFA Mercado Committee. Objectionable materials WILL NOT be approved for sale. Objectionable materials consist of: Inappropriate content items, balloons, ANY type of toy guns, i.e.: silly string, rubber band guns, marshmallow poppers, or projectile items. Remember that there are horses in the parade which can be easily spooked by loud noises.

Vendors may begin booth setup at 5:00 a.m. Booths must be ready for business by 9:00 a.m. and REMAIN set up until 5:00 p.m.  Booth inspections by the Health Department or OCFA, where required, will be done at approximately 8:00 a.m.
Food vendors must use the shared sinks provided by the Mercado Committee.  The cost for the sinks is included in the application fee.  In general, the Health Dept. will not approve sinks provided by vendors.

Items containing the official S.J.C.F.A. logo, the wording “Fiesta de las Golondrinas," “San Juan Capistrano Fiesta Association,” and/or “Fiesta Association” MAY NOT be displayed nor offered for sale. There will be no exceptions.

ALL VENDORS (Selling Merchandise or Food): The City of San Juan Capistrano requires a one day Business license for this event.  The San Juan Fiesta Association will include all necessary vendors in an umbrella business license for the day of the event. 
FOOD VENDORS - You will need a Health Permit.  Please contact the Orange County Health
Department at (714) 433-6035 or find the application at You will also need a Certificate of Insurance naming "The San Juan Fiesta Association" and "City of San Juan Capistrano" as additionally insured.
Due to limited space, and many applications being submitted, all applications will need to be approved by the Mercado Committee. We will notify you if for some reason your application is not accepted or all space is sold. Local San Juan Capistrano businesses will take priority. We will issue refunds to those vendors we can not accept. 

For further information, please contact Mercado Chair, Michelle Erca at
Thank you, and we look forward to another successful Swallows Day!
Optional User Account
You may optionally create a user account so that you can edit your application later.  If you want to do this, create the account first before entering information.  Information entered before you create the account the first time will be discarded.

Save & Return

Save your progress and complete this form later. (optional)

Booth Type and Cost *
Do you need electricity? Not all booth locations provide an electrical connection. *
$50 cleaning deposit - required for all applicants *
Rentals Requested - optional
Banner Advertising Opportunity
By checking below, you agree that you have read and agree to the conditions and restrictions specified in the Mercado Booth Information document (link on the Mercado page). You understand that non-compliance with these terms will be grounds for surrender of the booth space and forfeiture of the cleaning deposit before or during the Mercado event.
When you click submit, you will be taken to the payment website.
If you will be paying by check:
1. Note the balance due on the payment page.
2. Close your web browser to exit the payment page.
3. Make check payable to:  SJCFA
4. Mail the check with the balance due to:
                                                                     P.O. Box 532
                                                                     San Juan Capistrano, CA 92693
Payment must be received by the deadline to be included in the Mercado.
Confirmation *